Sparklight

Sparklight, formerly Cable One, is the ninth-largest cable provider in the country offering service to twenty-one states. Having adapted the cable lines traditionally used to provide television service, Sparklight has created a network that provides its customers with high-speed connections to their favorite sites, streaming services, and social media networks. Sparklight customers enjoy a full suite of products that they’re able to bundle with their internet service including cable television and home phone service.

Sparklight’s network is built off the back of coaxial lines that Cable One originally started laying when the company opened its doors in 1997. Cable lines are generally considered the most popular method to transmit internet connections due to their high availability, relatively high speeds, and low cost when building out the infrastructure. This is often preferable for internet service providers because it allows them to avoid the millions, if not billions, of dollars that would be required to upgrade existing lines to fiber while being able to provide similar speeds and service. There are portions of Sparklight’s network that do run off of fiber lines but it cannot be considered a true fiber service as those lines do not connect directly to the end-user. These coaxial lines are able to support high bandwidth, though that bandwidth is generally shared among users. What this means for Sparklight’s customers is that they may see reduced speeds during times of high congestion. Even with that being said, if you are experiencing reduced speeds due to network congestion, speeds should remain high enough to be able to handle normal internet usage.

Formerly Cable One, Sparklight decided to rebrand and exclusively operate under the Sparklight name in 2019. The rebranding came about due to a shift in focus within the company. Instead of focusing on being a traditional cable company, Sparklight transitioned to a model that instead would focus on connecting its customers online. This makes sense as more and more consumers are “cutting the cord” and moving away from cable television to instead get most of their video content through online streaming platforms like Netflix and Hulu. Going even further, a vast majority of users now receive their news online and via social media. Sparklight transformed itself in order to keep up with the times and to keep in step with the modern internet user.

While Sparklight has cemented itself as an internet service provider, that is not all they offer. Offering television and home phone service, Sparklight has an array of different packages, bundles, and prices for the residential consumer to choose from. This is great for their customers because every household and every user is going to be operating under a different budget with different needs. With over three million people living within the Sparklight coverage area, Sparklight has created a platform for everyone within that range to find a service option that is going to fit them. As Sparklight continues to expand that coverage area, the number of users who find the right service through Sparklight will only grow further.