Key Internet Statistics In 2019

Ever since it became mainstream in the 1990s and 1980s, the Internet has played an active role in the reshaping of our world. From the early days of dial up, we've come a long way. Soon, we will live in a world where free internet can be accessed from anywhere at any time.

However, right now, we're still in the early days of the internet. Use is still growing rapidly in many parts of the world, and our reasons for going online are changing all the time.

To get a snapshot of where we are now, we've compiled all the stats we could find about internet use in 2019. This should show us just how far we've come but also just how far we have to go.

Internet Use in 2019

Number of internet users around the world

[Source]

  • Currently, more than 4.2 billion people around the world use the internet.

  • Since 2000, there has been a 1,066 percent increase in the number of internet users around the world.

  • Today, just over 55 percent of the world's population access the internet on a frequent basis.

Internet penetration map

  • Since 2010, the Middle East is the world's fastest-growing region in terms of internet use. There has been 4,894 percent increase in the number of users.

  • The US alone generates over 3 million GB of internet traffic per day.

Stats About Websites

When we're on the internet, we're almost always on a website or some version of it. Here are some stats about them:

  • Overall, there more than 1.8 billion websites across the internet, and 32 percent of them are using WordPress as their content management system.

  • However, around 75 percent of the websites out there are not active.

  • There are 342 registered domain names in the world

  • The most common domain name extensions are:

    • .com

    • .net

    • .org

    • .co

    • .us

  • According to the Alexa ranking of websites, the most-visited sites in the world are:

    • Google

    • YouTube

    • Facebook

    • Baidu

    • Wikipedia

    • Qq

    • Taoboa

    • Tmall

    • Yahoo

    • Amazon

As you can see, many of the world's most popular sites are those most frequently used in Asia, such as Qq, Baidu, and Taoboa, where there are more internet users than any other part of the world.

Stats About Email and Blogging

Number of emails sent or received each year

Two of the most common things people do on the internet are writing and reading emails and blogging, either as a writer or a reader. Here are some stats about both to show you just how popular each one is:

  • In total, there are more than 440 million blogs around the world.

  • There are 6.7 million people blogging on a variety of sites such as Tumblr and Blogger.

  • According to WordPress, there are 76.3 million posts published each month, and more than 409 million people read 22.3 billion blog posts per month.

  • Blogger is the most commonly used blog platform with over 46 million monthly active users

  • The majority of bloggers are women.

How Do People Use the Internet?

Clearly, the internet is about more than just blogging and writing email. Here is a summary of the other ways in which people use the internet.

But first, here's what we know about how people get online:

  • Most people use the internet on their phones. 52.2 percent of worldwide internet traffic comes from mobile devices.

Most popular web browsers

Once there on the internet, here's what most people do:

Search

One of the most popular things to do is search for stuff. Overall, we search for everything. Google process more than 3.5 billion searches every day, which is 1.2 trillion a year, or 40,000 a second.

The most popular search terms are:

  • Weather (24.4 million)

  • Maps (20.4 million)

  • Translate (18.3 million)

  • Calculator (16.2 million)

  • YouTube to MP3 (12.6 million)

  • Speed Test (8.25 million)

  • News (8.25 million)

  • Thesaurus (6.7 million)

  • Powerball (5.7 million)

  • Donald Trump (5.6 million)

Social Media

Not surprisingly, social media is a huge part of our internet lives. Here's are some stats about just how much we use it:

Social media users around the world

  • The most popular social media platforms are:

    • Facebook (2.234 billion users)

    • Instagram (1.3 billion users)

    • Twitter (1 billion users)

    • LinkedIn (335 million users)

    • SnapChat (291 million users)

  • Here's a breakdown of social media preferences in the US

    • 68 percent of choose Facebook as their primary social media platform

    • 35 percent use Instagram

    • 29 percent use Pintrest

    • 24 percent use Twitter

Some Stats about Facebook:

  • The average person in the United States uses Facebook for 58 minutes per day

  • The typical Facebook session lasts between 10 and 12 minutes

  • Facebook is the third most visited website in the world

  • Of its 2.234 billion monthly users, 66 percent use the platform daily, with that number reach 74 percent in the United States

  • Just 35 percent of Facebook users are less than 25-years-old

  • 78 percent of Facebook users report using it to discover and learn about new products or services.

Stats About Other Social Media Channels

  • There are 4.2 billion Instagram photos "liked" every single day.

  • Every day, 100 million new pictures are loaded up onto Instagram

  • 22 percent of Instagram users log in to check their profiles on a daily basis

  • 80 percent of Instagram users are from a country besides the United States

  • In any given minute:

    • 2,083,333 snaps are sent on SnapChat

    • 79,740 posts are published on Tumblr

    • 176,220 calls are made on Skype

    • 473,400 tweets are sent

Videos

It's clear that a big reason we use the internet is to communicate with one another in some form. But anything popular activity amongst internet users is watching videos, which we do in a variety of different ways.

In terms of the number of unique monthly visitors, the most popular video platforms are:

Most popular online video sites

Some more stats to consider:

  • 45 percent of people around the world watch more than an hour of online video content each day

  • Of people between 18-34-years-old, 50 percent say they would drop what they are doing to watch a new video posted by a channel to which they subscribe.

  • 50 percent of people watch a video before they purchase something.

  • More than half of the videos people watch on YouTube are viewed through its mobile app.

  • Businesses are catching on to the fact that video is a good way to reach new customers. In the last three years, the amount of money spent on video advertisements has increased by 95 percent

Shop

The other major thing people do on the internet is shop. An entire industry—known as eCommerce—has developed around people's love of shopping and buying things online. Here's a breakdown of how the industry has gotten to where it is today:

  • Last year (2018), global eCommerce sales reached $653 billion

  • 25 percent of all the money people spend online is through mobile phones

  • By 2021, this is expected to increase to 75 percent, with mobile eCommerce sales predicted to generate over $3.5 trillion

Here's a summary of what people buy online according to each product's share of mobile sales. There's likely some overlap amongst the categories, which explains the wonky math:

  • Toys and hobbies (58 percent)

  • Video games (55 percent)

  • Music, movies, and videos (51 percent)

  • Jewelry and watches (51 percent)

  • Computer software (41 percent)

  • Sports and fitness (40 percent)

  • Home and garden (33 percent)

  • Apparel (26 percent)

  • Books and magazines (22 percent)

  • Consumer packaged goods (22 percent)

  • Consumer electronics (14 percent)

  • Computer hardware (13 percent)

However, for as big as mobile shopping is, desktop is still important. Here are some stats:

  • The average order from a desktop is $179.98

  • The average order from a tablet is $87

  • The average order from a smartphone is $79.33

Top Retailers

When we're shopping online, chances are we're shopping from a large retailer. Measured in terms of market share, here's where we most of our online shopping:

Top ecommerce retailers by market share

Clearly, Amazon has a big lead, but these large companies only consume only about 69.6 percent of the market, meaning there is plenty of room for other businesses to make their mark.

ECommerce Around the World

Shopping online is not just a thing people do in the United States. In fact, the US doesn't even have the most amount of online shoppers. Here's the top six:

  • China – 1.03 billion online shoppers

  • United States – 259 million online shoppers

  • Brazil – 19 million online shoppers

  • Germany – 64 million online shoppers

  • Mexico – 60 million online shoppers

  • United Kingdom – 53 million online shoppers.

However, just because China has the most amount of shoppers doesn't mean that's where the money is.

  • In the US, the average amount of money each person spends online is $1,952

  • In China, that number is just $634

Black Friday

A big portion of the money generated by eCommerce comes on "Black Friday" and the rest of the Thanksgiving weekend, which kicks off the holiday shopping season. Here are some stats about this "billion dollar holiday,"

  • Cyber Monday, the Monday after Thanksgiving, generated $7.8 billion in sales in 2019

  • Black Friday generated $5.9 billion

Conclusion

The internet is clearly an important part of our lives. We do a lot of things, and spend a lot of money, while online, and we can only expect this trend to continue. More and more people around the world will get internet access, and this will open up a whole new set of possibilities in terms of what the internet can provide.

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